Like the brand, Sam has evolved over the years and was most recently used in 2009 before making his return as part of the current brand refresh. That association with the brand eventually led to Sam the Snapper as an icon for Snapper mowers. "We wanted the new look of the brand to honor the connection so many people have with Snapper and the memories that the brand brings to mind."Ī cast iron turtle head ornament appeared on some of the earliest "Snappin' Turtle" mowers back in the 1950s. The connection with their parents or grandparents in that moment, and the sense of accomplishment sticks with them," said Christin Wam, Director of Marketing, Briggs & Stratton's Turf & Consumer Products Group. "We hear time and again from our customers that their first experience mowing a lawn was with a Snapper. The refreshed brand evokes a nostalgia with a simpler logo, a hint of humor in the brand's content and ads and images that take you back to the pride you felt the first time you mowed your first lawn. Sam the Snapper is an icon for Snapper mowers and is making his return as part of the current brand refresh.
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